Want to make it to the top?
Research
Any time you introduce a product to the market, you should do research. Learn what competitors are doing: who their customers are, what SEO company they work with, their goals, and why they do what they do. Use this to decide what to display on your site and where.
If it seems complicated, don’t worry. You are not alone! We will ask the questions and find the answers – so you don’t have to. After all, you have a business to manage.
Building
Although the term “website building” might have you picturing several lines of code, intricate designs, and clever text, there is much more to it. Behind every successful site there is an entire theory and philosophy about how to build it in the best way possible, so that Google can scan and place it at the top of the search results.
We will place your site at the top by adding the right content in the right places, creating an effective and enjoyable user experience, and motivating site visitors to act.
Organic Promotion
Organic promotion is a whole different ball game. It is a complex and advanced domain with rigid technologies and rules that require heaps of knowledge and experience.
Tactics such as using certain key phrases and promoting through external sites are essential to putting your site among the top 10 results on Google. This should be your goal, and once we work together you will see that this is our goal too.
Phrasing
Words can do wonders. First, we start by picking a few keywords that describe your site. These keywords are the site’s foundation, and then we build content centered upon them.
For example, let’s say you sell dress-up costumes in New York. First, we would start with keywords like “costumes in New York” or “Halloween costume”. Once we establish those, then we build all the content for your site around those keywords.
Content
On the Internet, content is king.
Whether marketing or news, informative or personal, social or professional, written or photographed, we are constantly surrounded by content.
While this has turned us into compulsive consumers and producers of content (even uploading a post on Facebook is considered producing content), it enables us to promote sites very effectively.
Index
Some say that if your site is not in the Google index, it does not exist. And they’re right. If Google does not index your site, it cannot extract the content within it – and that’s what the users are looking for.
Imagine your site is a book in the world’s largest library, but someone forgot to put it in the search index. What are the chances of someone actually finding it? Likewise, it is vital that Google indexes your site the right way.
Don’t know how to do it? Talk to us, we are always happy to help.
External Links
Why do you need external links? Links to your site that come from authoritative and high-quality sites increase your site’s ranking in the search engines.
How do you create external links? Consult with an SEO company and share your content with as many relevant, quality sites with similar content as possible.
Sponsored Promotion
Promote your site with ads based on search terms, target audiences, geographic areas, budget, and other parameters.
Appearing in the right places at the right times and in front of the right audience requires professional management. The combination of in-depth knowledge and rich experience will yield results for optimal cost. We would be happy to help.
Traffic-producing areas:
Fashion
73.41% of traffic comes from search engines, and the percentage of their abandonment is especially low, only 0.08%. Another significant advantage for organic promotion. Crazy, right?
Social Networking
Facebook, Linkedin, Pinterest, Instagram, Snapchat and others are great platforms for promoting organic or sponsored traffic and for directing general traffic to your site. Have a website you want to promote? Post ads, texts, pictures, videos, etc. Any link, comment, or “like” can boost your site.
Once you create business pages in networks that suit you, then the fun starts. Tell your business’s story through pictures, texts, videos, questionnaires, and surveys catered toward a careful choice of target audiences, then monitor and analyze the responses.