Facebook Advertising. Likes and Shares are Just the Tip of the Iceberg

Pages

Segmentation

Copywriting

Campaigns

Optimizaiton

Uploading pictures is great and all.
But why stop there? Let's make money.

Business Pages

Setting up a Facebook business page doesn’t require much effort or knowledge. That’s part of the magic, just ask Zuckerberg. But, advertising on Facebook is a little more complex. Once you create a page, you must create, customize, and edit content that will produce results.

You have a business to manage, and only so many hands. Instead of trying to juggle it all, let us manage the page and campaigns for you, and watch your revenue column soar.

Managing Paid Campaigns

Facebook is a great platform for marketing and advertising, especially for small and medium-sized businesses. It provides excellent tools for promoting business that allow you to define, measure, and fine-tune your campaign at any given time.

Facebook allows you to advertise at very low costs without burning all of your budget in one place. But, to do it successfully requires much research, practice, and trial-and-error. In short, it can be very time consuming.
You’ll have to choose your goals, advertising tools, target audiences, budget, advertising channels, and much more, while also struggling to independently answer questions meant for professionals. Who has the time? Leave it all to us. Whether you are a large or small brand, let’s meet.

Target Audience Segmentation

The most important element in Facebook advertising is to effectively approach your target audience. That’s what we’re here for.

Our experts will define target audiences with uncompromising precision, and make sure your advertising reaches only where it is relevant. Yalla, what are you waiting for? 

Optimization

Campaign optimization begins with a set of frequent checks that inform you of your campaign’s strengths and weaknesses. From there, we improve it by sharpening our messages, visibility, and advertising methods to ensure maximum efficiency.

We are the gatekeepers! We run dozens of campaigns that reach thousands of people daily. Every day we check, update, improve, test, and repeat, so that our customers can make maximum profits. 

Copywriting and Content Management

Creating and managing Facebook pages requires an understanding of communication, content management, image processing, voice and video, customer service, marketing, psychology, and most importantly: a thorough introduction to Facebook, its unique language, and the mysterious ways it operates.

The words, photos, videos, comments, surveys, etc., on your page can create either a positive viral effect, or a complicated and costly crisis. So, think twice before each post. Why take the risk when you can just ask the people who do it for a living?

Our experts eat, sleep, and breathe Facebook. We have a talented and experienced group that will go to lengths to maintain your brand and strengthen it against trolls, without distracting you from your goals. 

Are your customers on Facebook all day?
Here's what to do:

Set Goals

For us to plan your Facebook marketing strategy and track its progress, we will create a list of detailed and realistic goals and use all our capabilities to ensure that they are met.

Create Content

There is constant competition for the attention of users online. Just like Darwin said, only those who offer valuable and original content can survive, beat out the competition, and connect with the audience. Original and quality content makes the audience respond. We can produce it.

Analyze Demographics

One of the biggest advantages of social networking is the ability to access useful information about site visitors. Using data such as age, sex, place of residence, etc., we are able to hone our advertising toward those who will respond to it.

Behavioral Analysis

Social networks reveal data about surfers’ level of education, marital status, preferred news site, taste in fashion, and more. Sometimes it feels like Facebook knows us better than we know ourselves. We use this data to refine messages, focus, and produce better results.
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Why open a business page on Facebook?
Facebook is the largest and most influential social network in the world. It offers businesses a variety of tools for advertising, imaging, sales, marketing, and exposure. These enable you to reach your target audience in the most efficient, accurate, and effective way regardless of factors like location and size. Want to know how to use them? Let’s talk.
Facebook gives advertisers tools for two types of advertising: organic and sponsored. Non-sponsored posts attract attention and could potentially go viral, with little effort on your part. Sponsored posts allow accurate targeting of audiences, full budget control, platform selection (Facebook vs. Instagram), various types of content, and much more. With Facebook, you can keep your finger on the pulse of your campaign and be in full control.
Optimizing digital campaigns is not exclusive to social networks, but the wealth of information that networks provide about target audiences allows for highly accurate and effective campaigns. Segmentation by age, sex, country, etc. is easily available, enabling us to check conversion ratios at any moment and improve anything necessary to achieve the desired results.
Choosing the target audiences and learning how to approach them is vital. Though your product/service might appeal to a number of relevant audiences, you shouldn’t approach them in exactly the same way. Rather, define a primary audience and create a quality campaign geared toward it. Use the lessons you learn from this campaign in future campaigns directed towards other audiences. Comparing results of multiple campaigns will teach you more about your target audience, and effective ways to reach them.

This depends on a variety of factors, such as: your business area, its seniority in that field, the target audience, whether it is a product or service, etc. However, always remember that every action we perform online affects our digital ‘footprint’, which can teach us quite a bit about ourselves.

A business promoting itself on social media should enlarge its digital footprint and sharpen it regularly to reach new customers and show target audiences as much about it as possible. A large number of relevant posts will increase awareness of your business, but, like anything, don’t overdo it.

“A picture is worth a thousand words”, right? These days, it can be worth much more. Instagram is a Facebook-owned network for users to share photos and videos and create their own personal brand and image. For businesses, it’s a great opportunity to connect with customers by sharing behind-the-scenes views of things like the staff or new products and deals. This personalizes the brand, improves its image, and increases customer loyalty.